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Perhaps the hardest part of breaking down the font selection process is understanding which parts are more subjective and which parts are more objective. After reading and digesting your client’s text, it is easier to start with the objective aspects of typeface selection because they — by default — make subjective decisions for us.
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{
"fonts": {
"body": "Open Sans Condensed, system-ui, sans-serif",
"heading": "Magra, system-ui, sans-serif"
},
"lineHeights": {
"body": 1.95,
"heading": 1.2
},
"fontWeights": {
"body": "300",
"heading": "700"
},
"metadata": {
"fontLinkHref": null
}
}